Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. In growth marketing, and CvE's expertise in digital transformation will help larger marketers adopt growth marketing principles to better connect marketing to the C-Suite,” said Jay Friedman. Goodway Group's deep knowledge of measurement, Tuff's strength “Growth marketers are upending conventional marketing practices by being a source of revenue and the CFO's number one way to drive growth. I know we are going to be an incredible team.”
What gets us excited is seeing our clients achieve their growth goals and taking part in their success,” said Ellen Jantsch.“Being part of the Goodway Group family brings our team a new level of resource, operation and network. We are companies of the same mindset, which is all about being obsessively growth-focused, authentic, doing our best work and being the best in the business. “When we started conversations with Goodway Group about how we could work together, the tone and energy felt so right. Tuff started as a remote-first company and Goodway Group transitioned to a fully remote workforce in 2007 and has since then grown to a team of more than 400 people in the U.S. Tuff also brings with it key areas of expertise and complementary capabilities that elevate the results we are able to drive across our client base.” Our shared values and passion for digital marketing, collaboration and client service played a big role in establishing this partnership. “We are beyond thrilled to welcome Ellen and her team to the Goodway Group family,” said Dave Wolk, CEO, Goodway Group.“We share both values and workplace practices, with remote-first cultures built into the bench of our shops, making Tuff's team, services and ethos a perfect fit for Goodway Group. The acquisition of Tuff supports Goodway Group's expansion, which includes the growth of its digital transformation consultancy CvE.
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Tuff 's brand and its full team will continue to operate independently as a division of Goodway Group. Jantsch will continue as CEO of Tuff and will report to Jay Friedman, Goodway Group President.
Tuff is woman-founded and led by CEO Ellen Jantsch, who started the business more than five years ago after holding key marketing roles at thisopenspace, Adaptly and Nielsen. Tuff clients include digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks.
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The deal, which marks Goodway Group's first acquisition, strengthens its professional marketing services for startups and fortifies its capabilities in customer acquisition, content strategy, search engine optimization, conversion rate optimization, and broadens Goodway Group's client base in ecommerce, direct-to-consumer, SaaS, fintech and B2B.įounded in 2016, Tuff is a growth marketing agency focused on helping businesses to accelerate customer and revenue growth through digital channels. Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, is expanding its family of brands through the acquisition of growth marketing agency Tuff. New York, NY | Ma10:00 AM Eastern Standard Time
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